Marketing lessons from Tesla
Plus, how to rank on the first page of Google and 10 reasons to be more optimistic about the world
Hey friends,
If you look at the headlines that are dominating the news these days, it’s pretty easy to get gloomy about the state of the world. But the reality is that there’s plenty to be optimistic about. Not Boring’s Packy McCormick seems to agree with us. A few days ago he compiled ten stories that will reinvigorate your faith in the human race. If you need inspiration from fellow humans doing amazing things, we recommend you check them out. Just a quick scan will leave you way more energized and optimistic about the future.
Things you should know about
How to rank on Google’s first page: What if we told you that the only thing preventing you from doing so is a Google search? It’s true. If you’re intentional about choosing your keywords, you can identify untapped opportunities to get your content to rank among the first 3 results. SEO expert Niche Site Lady has a detailed strategy for ending up on Google’s first page every time. Try it out.
5 tips for taking your customer discovery to the next level: Customer interviews can be a gold mine. But to make sure you build something your customers adore, you need to do them right. This includes asking the right questions, observing behaviors and making sure you talk to the right people at the right time. Here are 5 tips that will help you take your user research to the next level.
Marketing lessons from Tesla: No matter what you think about Elon Musk, you can’t deny that the guy is a brilliant marketer. Tesla may not spend money on advertising, but it’s built one of the most effective organic marketing engines in the world. From building large audiences to leveraging creators and attracting super fans, here’s a breakdown of the marketing strategy that made Tesla a $725B company.
Getting to 120K Twitter followers in 8 months: Speaking of building audiences, Twitter growth can often feel like pushing a huge boulder up a hill. No matter what you do, you’re stuck at the same number and can’t seem to unlock growth. While it may seem hopeless, there’s a playbook that will help you turn this around. Here’s what Justin Welsh did to grow to 120K+ followers in just 8 months.
Events you don’t wanna miss
July 12 @ 6pm ET
NY Summer Series: Rooftop Mixer (IRL in NYC)
Nothing says ‘summer in NYC’ better than sweeping Manhattan views on a swanky rooftop. Andrew Yeung and Mike MacCombie have teamed up to bring the startup community together exactly for such an event. Great conversations guaranteed.
July 13 @ 6pm PT
Founder x Creator Dinner (IRL in LA)
Is there a better way to spend a Wednesday evening than chatting with fellow founders and creators over great food?! Occupancy is limited, so hurry up and request an invite. You won’t regret it.
July 14 @ 5:30pm PT
Young Founders in OC: Pool Party & BBQ (IRL in LA)
Looking for an alternative to formal networking events? This one’s for you. Meet fellow startups founders, while lounging around the pool at sunset and enjoying some burgers and hot dogs. The perfect combination between professional and chill.
July 14 @ 6pm PT
From GitHub CTO to VC & Web3 with Jason Warner (IRL in LA)
Launch House LA is on a roll. Last week their guest speaker was a Disney star, this week it’s the former CTO of GitHub. Jason Warner will share lessons from his time at GitHub as well as his framework for identifying killer founders. This will be fun.
Just for fun
Turns out Elle Woods might’ve been on to something when she made her resume scented. Researchers at the Weizmann Institute of Science in Israel discovered that our friends are likely to smell similar to the way we do. According to their study, our scent is not only similar to that of our current friends, but can also be used to predict friendships. Seems like when you click with someone right away, it really is chemistry.
With love,
Team Salley